HAH omg, this is the most random, inexplicable ad ever. (Click for the full size.)



Text in the little box:

Cheese O.K.'d by the Food Administration! Indeed it is: all dairy products are urged in place of other foods.

Cheese can be served in many ways as the principle dish of a meal: the familiar rarebit is only one of them.

In all of them the flavor is heightened and enriched by cooking. The same applies to tobacco - flavor is much improved by cooking. Try Lucky Strike Cigarette - it's toasted.

Exactly what is the message here?! "CHEESE! IT'S SO FUCKING TASTY! AND SAFE TO EAT! THEREFORE SMOKE OUR CIGARETTES."

How is this a logical progression of ideas.